Virtue Labs

Six years ago, we came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin and nails. They had discovered Alpha Keratin 60ku®. What excites us about Alpha Keratin 60ku® is that our Read more about Virtue Labs[…]

Loma

Did you know most professional brands don’t make their own products? At Loma, we source, formulate, manufacture, and fill all of our own products. We investigate our ingredients and raw materials to ensure there are no traces of harmful materials – we don’t take for granted the claims we make. Our founder and cosmetic chemist, Read more about Loma[…]

Milk_Shake

The milk_shake® philosophy is simple: use the power and beauty of nature to achieve gorgeous hair for all occasions. milk_shake® professional hair products have fast become favorites with hairdressers, session stylists and beauty editors across the globe. Best selling products including Whipped Cream, Incredible Milk and Daily Frequent Shampoo and Conditioner are multi-award winning hair Read more about Milk_Shake[…]